Legal
Terms of Service
Last updated: April 25, 2026
These Terms of Service (the “Terms”) form a binding agreement between you and Ashwinikumar Singh, an individual based in Mumbai, India, doing business as Conversion Guardian (“we”, “us”, “our”). By creating an account or using Conversion Guardian (the “Service”), you agree to these Terms. If you don't agree, please don't use the Service.
We've written this in plain English where possible. If anything is unclear, contact ash@conversionguardian.com.
1. The Service
Conversion Guardian is an ecommerce intelligence service that monitors your Shopify or WooCommerce store, generates alerts and insights about issues affecting your revenue and conversion, and provides recommended actions. We connect to your store and analytics platforms using credentials you provide.
Early access. Conversion Guardian is currently in early access. The Service is functional and we are committed to making it work well, but you should expect occasional bugs, brief outages, and rapid changes as we improve the product. We do not currently offer service-level agreements (SLAs) or uptime guarantees.
2. Your account
To use the Service, you must create an account. You agree to:
- Provide accurate and complete information when signing up
- Keep your login credentials secure and not share them with others
- Notify us promptly if you suspect unauthorised access to your account
- Be responsible for all activity under your account
Authority to bind. By signing up, you represent that you are at least eighteen years old and that you have the authority to enter into this agreement on behalf of yourself or the business you represent.
3. Subscriptions, billing, and refunds
Conversion Guardian offers a free trial followed by paid subscription tiers. By subscribing, you authorise us (through our payment processor, Dodo Payments) to charge your payment method according to the plan and billing interval you select.
Subscription fees are non-refundable. Cancellations, downgrades, upgrades, and exceptional refund situations are governed by our Refund Policy, which forms part of these Terms.
We may change prices for new subscriptions at any time. Existing subscribers will be given reasonable advance notice by email before any price change takes effect on their subscription.
4. Acceptable use
You agree not to:
- Use the Service for any illegal purpose, or in violation of any laws in your jurisdiction
- Use the Service to monitor stores or accounts you do not own or have explicit authorisation to monitor
- Attempt to access the Service through automated means (scraping, bots) other than the documented APIs we provide
- Resell, sublicense, or white-label the Service without our prior written agreement
- Reverse engineer, decompile, or attempt to extract the source code of the Service
- Upload or transmit malicious code, attempt to exploit vulnerabilities, or otherwise interfere with the Service or other users
- Use the Service to send spam or unauthorised marketing communications
- Misrepresent your affiliation with any person or organisation
5. Your data and content
You retain ownership of all data and content you provide to the Service or that the Service collects on your behalf from your connected platforms. We claim no ownership over your data.
You grant us a limited licence to access, store, process, and analyse your data solely for the purpose of providing the Service to you. This licence ends when your data is deleted in accordance with our Privacy Policy.
You are responsible for ensuring you have the right to provide the data and credentials you connect to the Service. If you connect a store or account on behalf of someone else, you confirm you have authorisation to do so.
6. Privacy
Our handling of your personal data is governed by our Privacy Policy, which forms part of these Terms. The Privacy Policy explains what we collect, how we use it, and your rights regarding your data.
7. Third-party services
The Service connects to third-party platforms (Shopify, WooCommerce, Google Analytics, Microsoft Clarity, Google Ads, Meta Ads, and others) using credentials you provide. Your use of those third-party services is governed by their own terms and privacy policies. We are not responsible for the availability, content, or practices of third-party services.
We use third-party subprocessors to operate the Service (listed in our Privacy Policy). While we choose these subprocessors carefully, we are not responsible for outages, security incidents, or other failures caused by third parties.
8. Service availability and changes
We aim to keep the Service available and reliable, but we do not guarantee uninterrupted operation. The Service may be unavailable from time to time due to maintenance, third-party outages (such as your store's API or our hosting providers), or unforeseen issues.
We may add, modify, or discontinue features at our discretion. If we discontinue a material feature that affects your subscription, we will give you reasonable notice and, where appropriate, a pro-rated refund or credit.
9. Termination
You may cancel your subscription at any time from the customer portal accessible via your billing page. Cancellation takes effect at the end of your current billing period, as described in our Refund Policy.
We reserve the right to suspend or terminate your account immediately if you violate these Terms, especially in cases of fraud, abuse, illegal activity, or harm to other users or the Service. For non-severe violations, we will make reasonable efforts to notify you and give you an opportunity to remedy the issue before suspending your account.
On termination, your access to the Service ends. Your data is retained and then deleted as described in our Privacy Policy and Refund Policy.
10. Disclaimer of warranties
The Service is provided “as is” and “as available”. To the maximum extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement.
We do not warrant that:
- The Service will meet your specific requirements
- The Service will be uninterrupted, timely, secure, or error-free
- The insights or recommendations generated by the Service will be accurate or appropriate for your business
- Issues in the Service will be corrected within a specific timeframe
The Service is a tool that helps you make informed decisions about your business. It does not replace professional advice. Decisions you make based on insights from the Service are your responsibility.
11. Limitation of liability
To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, or punitive damages, including lost revenue, lost profits, lost data, or business interruption, arising out of or related to your use of the Service.
Our total liability to you for any claim arising out of or related to the Service, regardless of the form of action, is limited to the amount you paid us for the Service in the twelve months preceding the event giving rise to the claim.
Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of these limitations may not apply to you.
12. Indemnification
You agree to indemnify and hold harmless Ashwinikumar Singh and any contractors, agents, or employees from any claims, damages, losses, liabilities, and expenses (including legal fees) arising out of or related to:
- Your violation of these Terms
- Your violation of any third-party rights, including intellectual property, privacy, or data protection rights
- Your data or content, including any claim that it infringes a third party's rights
- Your misuse of the Service
13. Governing law and dispute resolution
These Terms are governed by the laws of India, without regard to conflict-of-law principles. Any dispute arising out of or related to these Terms or the Service will be subject to the exclusive jurisdiction of the courts located in Mumbai, Maharashtra, India.
Before bringing any dispute to court, both parties agree to attempt to resolve the issue informally by contacting the other party in good faith. Most issues can be resolved with a quick email to ash@conversionguardian.com.
14. Changes to these Terms
We may update these Terms from time to time. The “Last updated” date at the top reflects the most recent revision. Significant changes will be announced on our blog.
If you continue to use the Service after updated Terms are posted, you accept the updated Terms. If you do not agree with the changes, you can cancel your subscription.
15. Miscellaneous
Entire agreement. These Terms, together with our Privacy Policy and Refund Policy, constitute the entire agreement between you and us regarding the Service.
Severability. If any provision of these Terms is found unenforceable, the remaining provisions remain in full effect.
No waiver. Our failure to enforce any provision of these Terms is not a waiver of our right to enforce it later.
Assignment. You may not transfer or assign these Terms without our written consent. We may transfer these Terms to a successor entity (for example, if we incorporate or are acquired) without your consent.
Notices. We will send notices to the email address associated with your account. You should send notices to ash@conversionguardian.com.
16. Contact
For any question about these Terms, contact:
Ashwinikumar Singh
Operating Conversion Guardian
Mumbai, India
Email: ash@conversionguardian.com